SHOW NOTES
In this episode of Your Book Is In There, host Inger Johnson explores the second half of the publishing journey: distribution and marketing. Aimed at aspiring and first-time authors, she breaks down the differences between Kindle Unlimited and going wide, explains key publishing terms, and shares practical strategies for building visibility on a realistic budget. Drawing from her own publishing experience, Inger discusses websites, ARC readers, author communities, and the mindset needed to keep moving forward when sales are slow and self-doubt begins to creep in.
Talking Points
• Publishing is about both creating a great book and helping readers find it.
• Understanding the difference between Kindle Unlimited and going wide.
• Choosing the right distribution strategy for your genre and goals.
• Building an author website and email list as your online home base.
• Using ARC readers to generate early reviews and launch momentum.
• Marketing is about building relationships, not just selling books.
• Focus on a few social platforms where your readers already are.
• Community and networking can support long-term success.
• Most authors grow their audience gradually over time.
• Persistence, patience, and continuing to write are key to building a writing career.
