The Marketing Drive
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Role Playing is a Gold Mine
Host: Chris Doelle | Production: Fresh Media Works
Kay topics:
• Core Topic: The transformative power of role-playing in business, specifically for improving sales results.
• The Setup: One participant acts as the salesperson and the other as a specific lead (e.g., a high school coach); the exercise begins with a literal “Ring ring” and requires staying in character throughout.
• Handling Objections: Role-playing prepares staff for real-world challenges, such as immediate hang-ups or difficult questions about money and guarantees.
• Coaching and Correction: By recording sessions, managers can provide immediate feedback, such as replacing “hedging” language with confident, fact-based statements.
• The Value of Repetition: Much like professional athletes practicing basic mechanics, consistent role-playing creates smoother delivery and deepens product knowledge without the need for scripts.
• Listener Opportunity: The host offers free role-playing practice for outside businesses to help sharpen both his staff and the community.
📞 Contact
Phone: 713-269-4620 | Web: freshmediaworks.com
