The Marketing Drive
Short marketing message that you can use right now!
Agentic AI
Host: Chris Doelle | Production: Fresh Media Works
CORE PREMISE
One actionable marketing idea per episode, delivered in commute-length format.
Business owners today have tools their predecessors could not have imagined, and most are leaving the best ones on the table.
Agentic AI is the single highest-value tool available to small business owners right now.
THE PIONEER ANALOGY
– A historical audiobook about settling the Ohio Valley listed 26 sheets of paper as a prized inventory item
– That detail reframes how casually modern business owners treat extraordinary tools
– Paper, printers, and now AI all follow the same pattern: immense value, taken for granted
HOW MOST PEOPLE USE AI TODAY
– ChatGPT is the name most people know, but it was not first in every category
– Common uses: writing sales letters, drafting contracts, summarizing PDFs, generating images
– Image AI leaders like MidJourney, DALL-E, and Ideogram came before ChatGPT added image generation
– Deep research tools like Manus and DeepSeek led that category before ChatGPT caught up
WHAT AGENTIC AI IS
– An AI that holds the overall goal in memory and determines the steps needed to reach it
– It can execute multi-step tasks autonomously from a single high-level instruction
– ChatGPT now has an agentic mode available on its standard Pro plan at roughly $20 per month
WHAT AGENTIC AI CAN DO FOR YOUR BUSINESS
– Example: instruct it to find every plumber within 100 miles of Toledo, Ohio
– Output: a complete spreadsheet with company name, address, phone, email, Facebook, and X profiles
– That research and formatting task would take a human employee roughly one week
– Agentic AI completes it in 5 to 10 minutes for $20 a month
– It can also draft outbound emails and save them as drafts for your review before sending
THE ECONOMICS
– Speed and cost work together: faster results, fraction of the labor cost
– Not a replacement for employees; a force multiplier
– Fresh Media Works has hired more people since adopting AI, not fewer
– Each team member is now producing 10 to 20 times their previous output
– AI handles the volume work; people handle the higher-level decisions and prompting
UPCOMING EVENT
– FIRE presentation: Friday Inspire, Renew, and Excel
– Chris will walk attendees through using agentic AI live
– Free training through the Business Success Academy
– To get the link, message Chris on social: search Chris Doelle, D-O-E-L-L-E
📞 Contact
Phone: 713-269-4620 | Web: freshmediaworks.com
