Podcast Length and Frequency: Finding Your Sweet Spot

2 weeks ago

The Marketing Drive

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The Marketing Drive

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Episode Title: Podcast Length and Frequency: Finding Your Sweet Spot

Show Notes:

In this episode of The Marketing Drive, Chris Doelle discusses podcast episode length and frequency, drawing on his 20 years of experience in podcasting.
Chris notes that successful pod casts are typically 15 to 35 minutes long. This time frame often fits into a person’s commute, workout, or other daily activities.
While some podcasts, like Joe Rogan’s, can be much longer due to the host’s popularity and notable guests, this does not work for all shows.
If a podcast episode is too long, listeners may not listen to the whole thing in one sitting, which can affect the total number of downloads.
For podcasts with a specific subject matter, like mommy casts or true crime, shorter, focused episodes are usually better. True crime podcasts, for example, should have an intro, a storyline, and a conclusion. A long episode may be broken into multiple shorter episodes.
Consistency is key for podcast frequency. It’s best to stick to a regular release day and time, if possible.
Chris emphasizes that podcasting is a high-impact, cost-effective way to reach people.
He encourages listeners to provide feedback on their podcasts to optimize the show length.
He suggests starting with the sweet spot of 15-35 minutes for an episode length and then adjusting based on feedback.
Chris also advises that podcasters should try to be consistent with their release day.
Chris also advises listeners to ‘keep it real’.