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Summary
In this episode of Rossman Radio, host Rob Nichols speaks with Julie Denton Price and Mike Coffey from Blue Cotton, a Kentucky-based screen printing and embroidery company. They discuss the company’s evolution, the importance of brand awareness, and the challenges and opportunities in the e-commerce space. The conversation highlights their marketing strategies, the significance of real people in their branding, and the balance between production and marketing efforts.
Takeaways
- Stubbornness and determination are key to business longevity.
- E-commerce has been the biggest fuel for growth.
- Brand awareness is crucial for custom product companies.
- Real people behind the brand enhance customer trust.
- Social media strategy has shifted to involve team members.
- Production and marketing are managed in-house for efficiency.
- Engaging employees in marketing can lead to better content.
- Affiliate marketing is a potential growth strategy.
- Content creation requires significant effort and trial and error.
- Steady growth is preferable to flashy, immediate results.