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Summary
In this conversation, Rob Nichols interviews Jacob Walters, the founder of JawBats, a custom bat brand that has gained popularity through social media. Jacob shares the story of how he started making bats at a young age, the evolution of his marketing strategies, and the challenges of growing a small business. He discusses the importance of customer retention, the role of influencer marketing, and the exciting new product launches planned for the future, including limited edition bats and apparel.
Takeaways
- Jacob started making bats at 15, combining his love for woodworking and baseball.
- Twitter was the initial platform for marketing JawBats before Instagram took off.
- Scaling the business became a challenge while balancing school and bat production.
- The brand has evolved to rely on social media and word of mouth for marketing.
- Customer retention is high, but attracting new customers remains a challenge.
- Utilizing testimonials and content from existing customers is a focus for growth.
- Creating engaging content is crucial for capturing attention on social media.
- Influencer marketing is a key strategy, especially with micro-influencers in softball.
- New product launches include limited edition bats for holidays and new batting gloves.
- The future includes expanding into metal bats and athletic apparel.