Summary
In this episode of the Building Brands podcast, Robert Royer interviews Jenna and Rick Fletcher, co-owners of Fletcher and Fletcher Criminal Defense Attorneys. They discuss the unique dynamics of running a law firm as a husband and wife team, the evolution of their practice from a solo operation to a thriving business, and the innovative marketing strategies they employ, including the use of AI tools and podcasting. The conversation highlights the importance of accessibility, client experience, and standing out in a competitive market.
Takeaways
Fletcher and Fletcher started in 2018 with a solo practitioner.
Jenna joined in 2023, leading to a shift in marketing strategy.
The husband and wife dynamic enhances client representation.
Rick focused on visibility by meeting clients in jail.
Word of mouth was crucial in the early days of the firm.
Accessibility is key for client trust and satisfaction.
Jenna’s transition from public defender to private practice was strategic.
The podcast serves as a creative outlet and marketing tool.
AI tools help streamline content creation and marketing efforts.
Highlighting unique aspects of the firm builds client trust.
Chapters
00:00 Introduction to Fletcher and Fletcher
01:18 The Evolution of a Criminal Defense Firm
03:31 The Unique Dynamic of a Husband and Wife Law Team
07:38 Transitioning from Public Defender to Private Practice
12:33 Creating a Podcast: A New Avenue for Engagement
15:05 Innovative Marketing Strategies in Law
22:58 Standing Out in a Competitive Market
