The Marketing Drive
Short marketing message that you can use right now!
Your Website Does Not Matter (If AI Can’t Explain What You Do)
The Problem
Buyers aren’t visiting websites first anymore—they’re asking AI for recommendations. If AI can’t clearly explain what you do, you’re invisible.
The Shift
Old buyer journey: Google → compare tabs → bookmark → research later
New buyer journey: Ask AI → get 3 recommendations → visit THOSE websites
If you’re not in AI’s top 3, your website never gets seen.
What Makes You Invisible to AI
❌ Messy positioning – “We help businesses grow”
❌ Vague offers – “Consulting and strategic services”
❌ Complicated funnels – Lead magnets, webinars, multi-step processes
AI needs clear inputs. If it can’t find them, it skips you.
The Fix: Clear Beats Clever
Bad (vague):
“Welcome to Smith Consulting. Full-service advisory with 20 years experience.”
Good (clear):
“Smith Consulting helps manufacturing companies reduce operational costs 15-30% through 90-day process optimization.”
This Week’s Homework
1 Ask AI about yourself – “What does [your company] do?” See if it’s accurate
2 Simplify your homepage – First 3 sentences must be 12-year-old clear
3 Add specifics – Who you serve, problem solved, outcomes, timeline
The Bottom Line
AI recommends businesses it can confidently explain. Get clear now = massive competitive advantage.
Clear > Clever
Specific > Vague
Resources
Need help clarifying your positioning?
freshmediaworks.com
Connect with Chris Doelle:
For more marketing tips or to learn how Chris can help your business grow, call 713-269-4620 or visit freshmediaworks.com.
About the Show
The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business.
About Chris Doelle
Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results.
Produced by Fresh Media Works
http://www.freshmediaworks.com
© 2026 Lone Star Podcast Network
Subscribe on these great podcasting platforms:
