The Marketing Drive
Short marketing message that you can use right now!
In this episode of ‘The Marketing Drive,’ host Chris Doelle evaluates the effectiveness of various social media platforms for marketing. He covers TikTok, YouTube, Twitter (X), LinkedIn, Instagram, Facebook, and podcasts, highlighting demographics, discoverability, and conversion rates. TikTok’s short format leads to low conversion for expensive products, while YouTube offers in-depth content but short viewing times. Twitter excels in news virality over product promotion, and LinkedIn faces declining conversions due to spam. Instagram and Facebook benefit from large markets and built-in shopping features, with Facebook resurging via reels. Podcasts stand out for high trust and long-term conversion. Chris also underscores email marketing’s role due to high open rates and recommends combining it with podcasting. The episode concludes with an invitation for feedback and consultation.
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