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Rossman Radio host Alysse Asaro speak with Lenny Vineberg, CEO of Teraflame. Vineberg discusses his extensive entrepreneurial journey, detailing his experiences from an early venture with a motor scooter brand to building an $80 million furniture import and distribution business. He shares insights into the acquisition and revitalization of Teraflame, emphasizing the challenges of simultaneously building a brand, a factory, and distribution channels in Mexico. The conversation also explores the importance of authentic content and strategic marketing for brand growth, along with future plans for Teraflame and Moda Concrete under the new Solo Brands acquisition.
