The Marketing Drive
Short marketing message that you can use right now!
Small Business is about to Explode
(And Why You Should Jump In Now)
The Big Idea
What happened to the trades in the last 5 years is about to happen to small business across the board. This is THE opportunity for young people and career-changers.
Runtime: 9-10 minutes
Why Small Business Is Booming NOW
1. Corporate America is broken
Constant layoffs, zero job security, work hard and still get cut
2. Technology leveled the playing field
Run a million-dollar business from a laptop—low barriers to entry
3. AI is the ultimate equalizer
Small businesses need help but can’t afford big corporate solutions
Mark Cuban’s Prediction
“Learning AI and helping small/medium businesses implement it will make people RICH.”
1 33 million small businesses in the U.S.
2 Most have no idea how to use AI effectively
3 Massive implementation gap = massive opportunity
4 Don’t need CS degree—need to understand SMB problems + AI solutions
Two Career Paths Compared
Corporate Path:
$50K → 3 years waiting for promotion → layoff → start over
Meetings about meetings, office politics, replaceable cog
Small Business Path:
Learn AI/marketing/operations → Help 5 businesses @ $3-5K each
Real skills, real relationships, real value → Six figures within 2 years
How To Start
If you’re young:
Find 3 small businesses, offer free help for 90 days, learn everything
More valuable than MBA + you get references
If you’re mid-career:
You already have skills SMBs need
Audit 10 businesses, show what’s broken, charge for expertise
If you’re in small business:
Double down—learn AI, marketing, systems
Next 3 years = market domination opportunity
The Mindset Shift
Employee thinking: “What’s my job? What are my hours? When’s my raise?”
Owner thinking: “What problem can I solve? What value can I create?”
Small business rewards owner mindset. Corporate punishes it.
Why NOW Matters
We’re at the beginning of:
1 AI revolution
2 Small business renaissance
3 People who learn NOW = the experts everyone needs in 3 years
(Just like digital marketing in 2010, social media in 2008)
Your Homework This Week
✅ Young people: Identify 3 SMBs to learn from
✅ Mid-career: Master one SMB skill in 90 days
✅ Current SMB owners: Invest in learning AI/marketing/systems
The Bottom Line
The next 5 years belong to small business. Whether you’re 22 or 52, starting or joining—now is the time.
Connect with Chris Doelle:
For more marketing tips or to learn how Chris can help your business grow, call 713-269-4620 or visit freshmediaworks.com.
Connect with Chris Doelle:
For more marketing tips or to learn how Chris can help your business grow, call 713-269-4620 or visit freshmediaworks.com.
About the Show
The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business.
About Chris Doelle
Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results.
Produced by Fresh Media Works
http://www.freshmediaworks.com
© 2026 Lone Star Podcast Network
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