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The Rossman Radio podcast features discussions with entrepreneurs, with this episode highlighting BJ Ganem, founder of Sierra Delta. Ganem shares his personal journey as a Marine veteran who, after an injury and personal struggles, found purpose through his dog, leading him to establish a nonprofit dedicated to connecting veterans with dog training. Sierra Delta aims to empower veterans by fostering community and supporting them in training their own dogs, moving away from traditional therapeutic models. The organization partners with brands like Blue Buffalo and leverages authentic storytelling to raise awareness and funds, focusing on the mutual benefits of human-canine bonds to aid veterans’ reintegration and well-being.
