Podcasthon: Your Show, Your Cause

6 days ago

Play episode

The Marketing Drive

00:00 /

The Marketing Drive

Short marketing message that you can use right now!

The Marketing Drive Podcast on Podcasthon 2025

Executive Summary:

This podcast episode highlights Podcasthon, an event encouraging podcasters to dedicate one episode during the third week of March each year to promoting a non-profit organization or charitable cause of their choice. Chris Doelle emphasizes that participating in Podcasthon presents a unique marketing opportunity for podcasters while also contributing to a good cause.

Key Themes and Ideas:

Podcasthon Explained: Podcasthon is an initiative where podcasters dedicate an episode (specifically during the third week of March annually, starting in 2025) to promoting a nonprofit or charitable organization. Doelle states, “…one episode during the third week in March of 2025 and every following year, donate that time to the nonprofit of your choice, to the charitable organization of your choice. U and and um promote them.”
Giving Back: Daly stresses the importance of podcasters leveraging their platforms to support causes they believe in, regardless of their podcast’s usual content. He uses examples, “So if you have a true crime show, don’t talk true crime one time. Just say, ‘Hey, we’re participating in Podcast 2025 and we want to highlight this uh company or this organization…'” He highlights that ANY cause you believe in is fair game.
Audience Connection: Participating in Podcasthon strengthens the bond between podcasters and their audiences. Doelle notes, “It builds your relationship even further with your audience because they learn a little bit about what’s important to you.” He believes listeners already know a lot about their hosts, and this cements that they are a good person, in the listener’s eyes.
Marketing Opportunity: Podcasthon offers a significant promotional opportunity for podcasters. The event has a dedicated website, podcastthon.org (note: only one “t” in “thon”), which serves as a directory of participating podcasts. “You get a way to list your podcast on this website that millions of people around the world… your podcast will be listed there with links to where they can go listen with descriptions with your album art, you know. So, it’s just another great way to promote your show.”
International Reach: Podcasthon originated in France and expanded to French-speaking countries before being introduced to English-speaking countries, indicating significant potential for growth and widespread participation. “This started in France. It went to all the French-speaking countries. They’ve added it to the English-speaking countries. So, it is going to explode this year, 2025.”
Call to Action: Doelle encourages listeners who are podcasters to participate in Podcasthon and promote their involvement. Daly will also participate.

Conclusion:

Podcasthon presents a dual opportunity for podcasters: to support meaningful causes and to enhance their podcast’s visibility and audience connection. The initiative is positioned for significant growth in 2025 and beyond, making it a potentially valuable marketing tool for participating podcasters. Doelle closes with the words “Until next time, do something nice. It pays. And keep it real.”

For more information or to find out how Chris can help you get more customers, visit www.freshmediaworks.com.