The Marketing Drive
Short marketing message that you can use right now!
MVP – Minimum Viable Product
In this episode of The Marketing Drive, host Chris Doelle discusses the concept of the Minimum Viable Product (MVP) specifically in the context of marketing. Chris explains that MVP is about getting started with the simplest, most basic version of your marketing efforts without significant investment. Using examples, he emphasizes the importance of tracking results and iterating based on feedback. Chris highlights that MVP is not about perfection but about gathering insights efficiently. He also contrasts MVP marketing with traditional, higher-cost channels like billboards, arguing that MVP approaches can be more cost-effective and impactful. Chris shares his personal approach to podcasting as an MVP, recording episodes during his commute using just a smartphone. The episode is a practical guide for marketers aiming to optimize their efforts and reach their audience effectively without excessive spending.
For more information or to find out how Chris can help you get more customers, visit www.freshmediaworks.com.
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Produced by Fresh Media Works http://www.freshmediaworks.com
