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Summary
In this episode of Rossman Radio, Rob Nichols speaks with Maria Luisa Mendiola, founder of Miga Swimwear, a brand dedicated to creating inclusive swimwear for women with disabilities. Maria shares her personal journey and the inspiration behind Miga, detailing the challenges she faced in launching the brand, especially during the COVID-19 pandemic. The conversation explores her innovative marketing strategies, the importance of partnerships with major retailers, and her vision for the future of Miga Swimwear.
Takeaways
- Maria’s personal journey inspired the creation of Miga Swimwear.
- The brand focuses on inclusive swimwear for women with disabilities.
- Navigating production challenges was a significant hurdle for Miga.
- COVID-19 drastically affected consumer behavior and sales.
- Marketing strategies had to pivot due to content moderation issues.
- Partnerships with retailers like Target have been crucial for growth.
- Universal design principles guide Miga’s product development.
- Organic press and media coverage have helped elevate the brand.
- Miga Swimwear emphasizes sustainability in its production.
- Future goals include expanding partnerships and maintaining US-based manufacturing.