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Rossman Radio host Alysse Asaro introduces Alexa Martinez, owner of Maker’s Shoes, a brand known for empowering women through comfortable yet stylish footwear. The discussion explores the Maker’s Shoes journey, highlighting its transition from initial concepts to a successful 20-year business, including the inspirations behind its sub-brands like 77. Martinez shares the challenges of online sales due to competitors like Temu and Shein, emphasizing the importance of educating consumers and adapting marketing strategies from traditional trade shows to modern social media. The episode concludes with Martinez’s advice for aspiring entrepreneurs: believe in your idea and take the first step towards building your business.
