Summary
The conversation explores the challenges faced in converting an educational campaign about carbon dioxide removal into sales, highlighting unexpected global interest and outreach. Laura Katayama of Thanks a Ton explains.
Takeaways
• It’s been really difficult to pivot or to turn this education campaign into sales.
• We’ve been very successful with getting the word out about carbon dioxide removal.
• Unexpected global interest in carbon removal has emerged.
• People contact us from all around the world on a regular basis.
• The introduction of carbon removal to diverse groups is impactful.
• Awareness can spread beyond targeted demographics.
• Social media plays a significant role in awareness.
• Education campaigns can lead to unexpected outreach.
• The challenge lies in converting awareness to action.
• Global conversations about climate change are essential.