Summary
In this conversation, Rob Nichols interviews Kevin Stewart, the CTO of Bloom and Blinds, discussing the innovative marketing strategies and technology integration that have propelled the franchise to success. They explore the importance of community-driven marketing, the challenges of digital engagement, and the evolving landscape of SEO and social media. Kevin shares insights on the future of e-commerce in home services and offers valuable advice for new entrepreneurs in the industry.
Takeaways
• Bloom and Blinds focuses on community-driven marketing to engage customers.
• The franchise emphasizes the importance of personal connections in social media.
• Technology integration, including AI, is crucial for modern business operations.
• SEO remains a strong focus, especially in niche markets like window repair.
• Franchisees are encouraged to share best practices and support each other.
• Paid social media presents challenges, especially for custom products.
• E-commerce is not a primary focus due to the nature of their products.
• Educational content can be a double-edged sword for lead generation.
• Authenticity in branding is key to building trust with customers.
• Continuous learning and adaptation are essential for success in business.