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In this episode of Rossman Radio, Alysse Asaro from Rossman Media interviews Justin Davies, co-owner of the company Wet It. Justin shares the journey of Wet It from its inception in 2014 to dealing with copycats, mainly from China, and how tariffs have leveled the playing field. The conversation highlights the importance of brand authenticity, dealing with competition, and leveraging direct-to-consumer sales to mitigate the risks of big-box retailers. Justin emphasizes the value of integrity and treating people fairly, discussing partnerships with marketing agencies and critical strategies for agency selection. He also offers advice for aspiring entrepreneurs about the challenges and resilience required to succeed in business.
