Rosman Radio hosts Ayissi Nyemba, the founder of Emekao Foods, a company that transforms raw cacao beans into various cocoa ingredients. Ayissi shares her motivation for starting the business in 2016, which stemmed from a desire to support small cocoa farmers by adding value to their work. She discusses the challenges of entrepreneurship, including supply chain issues, natural disasters, and the pandemic, highlighting how the support of her family’s cacao plantation was crucial to overcoming these hurdles. The conversation emphasizes the importance of a brand’s authentic story in marketing and reveals Emekao Foods‘ future plans, including the launch of a cocoa husk wine and other retail products. Ayissi concludes by advising aspiring entrepreneurs to start with minimal investment, conduct market research, and build a supportive network.
