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Summary
In this conversation, Rob Nichols interviews Dr. Amy Divaraniya, founder of Oova, a company that emerged from her personal fertility journey. They discuss the challenges and triumphs of building a women’s health brand focused on hormone tracking, the impact of COVID-19 on their business model, and the ongoing struggles with marketing regulations in the women’s health space. Dr. Divaraniya shares insights on the importance of data, research, and the need for a more supportive environment for women’s health companies.
Takeaways
- The most rewarding part is receiving cancellation emails from satisfied customers.
- Oova started as a personal mission during Dr. Divaraniya’s fertility journey.
- Data is crucial for understanding hormonal health and making informed decisions.
- The COVID-19 pandemic forced a pivot from direct-to-consumer to B2B.
- Need can drive demand faster than anticipated in healthcare.
- Women’s health brands face significant challenges with advertising regulations.
- Research and data are key differentiators for Uva in the market.
- Educating women about their health is more effective than traditional marketing.
- The future of Oova includes expanding into all areas of women’s health.
- Collaboration with clinicians is essential for success in women’s health.