The Marketing Drive
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Advertising That Works: Strategy and Measurement
This podcast episode of Marketing Drive with Chris Doelle discusses the complexities of advertising. It emphasizes that advertising’s effectiveness hinges on numerous factors beyond simply choosing a medium. The speaker highlights the importance of understanding your ideal customer (avatar), targeting the right channels, and crafting clear, direct messaging. While noting podcasting’s currently high return on ad spend, the episode cautions against blindly investing without measuring results and optimizing campaigns. Ultimately, the key takeaway is that thoughtful, strategic advertising yields results, while poorly executed campaigns represent wasted resources.
For more information or to find out how Chris can help you get more customers, visit www.freshmediaworks.com.
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Produced by Fresh Media Works http://www.freshmediaworks.com
