Rossman Radio host Alysse Asaro speaks with Tracy Johansson, founder of 3Sons Foods, a company that produces versatile sauces. Johansson explains that the business began when her middle son, Luke, inspired a passion for rhino conservation, leading them to combine this cause with her homemade salsa. She details the challenges and rewards of running a family business as a single mother, emphasizing the importance of communication and mutual respect among her sons, who are actively involved. The discussion also touches upon marketing challenges and successful strategies, like grassroots efforts and connecting with customers through the product’s benefits. Finally, Johansson shares valuable entrepreneurial advice, including believing in oneself and cultivating supportive “duct tape and shovel friends,” before offering a discount code for her products.
